Marketing

As of January 2025, Google processes approximately 8.5 billion searches daily, equating to about 99,000 searches per second and over 3 trillion searches annually.
This represents a significant increase from previous years. For instance:
• In 2012, Google handled around 3.3 billion searches per day.
• By 2024, this number had risen to approximately 8.3 billion daily searches.
This growth underscores Google's dominant position in the search engine market, where it holds a global market share of over 90%.

Additionally, it's noteworthy that approximately 15% of daily searches are unique queries that have never been searched before, highlighting the ever-evolving nature of user interests and information needs.

SEO is the process of optimizing your website to "rank" higher in search engine results pages.To achieve that, it is very important to follow the rules strictly.

We, at Botaki Designs use different webtools to be able to optimize your pages

Seamless Integration of Google Analytics: Gain insights into your website's performance and visitor behavior.

Google Tag Manager Setup and Management: Simplify the management of tracking codes and scripts.

Cookie Consent Modal Implementation: Stay compliant with global privacy regulations like GDPR and POPIA.

Social Media Marketing Strategy & Advice: Build a strong online presence with expert guidance.

Digital Newsletters & Campaign Performance Tracking: Engage your audience and track campaign success.

SEO Optimization: Improve your website’s search rankings to attract more organic traffic.

Content Creation and Copywriting: High-quality, engaging content tailored to your audience.

Mobile Optimization: Ensure your site is fully responsive and user-friendly across all devices.

Security Enhancements: Protect your website from vulnerabilities and potential threats.

Website Maintenance & Updates: Keep your website running smoothly with regular updates and fixes.